We take ethical and ecological issues seriously and it is evident in our activities as follows:

Products and packing materials

We strive to make our products and packing materials plastic-free. Our pattern packaging is entirely free of plastic and the packing materials we use are either entirely plastic-free or recycled.

Fabrics and other materials

We strive to pay ever more attention to the origin and raw ingredients of the materials we use. We are also reducing the amount of petroleum products (such as polyester and elastane) used in our sewing materials and investing in the most high-quality fabrics possible.

We follow a vegan diet and recommend a vegetarian diet to everyone for the benefit of the planet and the animals living on it. Food is not directly related to sewing in any way, but animal-based raw materials are also used in sewing materials. We encourage our fellow sewers to think about the ethicality and origin of materials from this perspective as well and to consider alternatives to animal-based materials. We are committed to using a minimum of animal-based raw materials in our sample pieces.


At our office, we recycle all waste from organic waste to plastics as thoroughly as possible. We take unusable waste fabric to textile recycling and strive to use larger pieces of leftover fabric ourselves or donate them for reuse. This scrunchie collaboration is one example of reusing waste cuts.

We avoid using new materials in our prototypes. Instead, we use materials such as worn bedsheets and towels as well as old curtains (which we mostly receive as donations from friends and family members). We also reuse our prototype materials.

Environmental charity

One per cent of our annual turnover is donated to environmental charity via the organisation 1% for the Planet. You can read more about 1% for the Planet here.